mag·net·ism 
(măgnĭ-tĭz′əm)
(măgnĭ-tĭz′əm)n.
1. The class of phenomena exhibited by a magnetic field.
2. The study of magnets and their effects.
3. The force exerted by a magnetic field.
4. Unusual power to attract, fascinate, or influence: the magnetism of money.
5. Animal magnetism.