market testingn.

Brit.

/ˌmɑːkɪt ˈtɛstɪŋ/, U.S.

/ˈmɑrkət ˌtɛstɪŋ/

Origin: Formed within English, by compounding. Etymons: market n., testing n.²

Etymology: < market n. + testing n.² Compare earlier market-tested adj.

1. The procedure of putting a new product on the market in a limited area in order to test the reactions of consumers. See also test-marketing n. at test n.¹ Compounds 2.

ΘΚΠ

society > trade and finance > selling > [noun] > selling method or technique > types of

branding1913

cross-selling1919

mass marketing1920

supermarketing1940

hard sell1945

market testing1947

sales drive1951

soft sell1953

rack-jobbing1954

switch selling1960

cold selling1961

telesales1962

telemarketing1963

loss-leading1964

test-marketing1964

pyramid selling1965

inertia selling1968

overselling1968

bundling1969

oversell1969

rack job1969

bounceback1970

party plan1973

sale-leaseback1973

up-marketing1975

sellathon1976

upselling1977

cold calling1978

cold call1980

network marketing1981

ambush marketing1987

green marketing1988

relationship marketing1988

freemium1994

e-tailing1995

1947 D. M. Phelps Planning Product iv. 78 Preliminary market testing is accomplished through placing new products for sale in test markets.

1951 Amer. Econ. Rev. 41 98 Four retail stores..serve as market testing outlets.

1977 Jrnl. Higher Educ. 48 309 Further market testing requires a considerable investment of time and resources by the institution.

1999 Leicester Mercury (Electronic ed.) 16 Sept. These products have been around for years and the market-testing has already been carried out.

2. British. The inviting of tenders from private enterprise for national and local government contracts, in an effort to increase efficiency and reduce public spending.

ΘΚΠ

society > trade and finance > management of money > management of national resources > [noun] > political economy > planning scheme or system

central planning1922

five-year plan1929

tripartism1961

market testing1991

1991 Competing for Quality iii. 8/1 in Parl. Papers 1991–2 (Cm. 1730) Since 1979 the Government has steadily opened more central government work to competition,..through its market testing programme.

1994 Guardian 19 Oct. i. 10/3 Details are stored at the tax-payer information distribution office at Cardiff, one of several key units threatened with market testing..to promote competition in the Civil Service.

1996 W. Hutton State we're In (rev. ed.) i. 12 Contracting out and market testing has exposed everything from the collection of refuse to the collection of statistics to the iron laws of supply and demand.

This is a new entry (OED Third Edition, December 2000; most recently modified version published online March 2022).

单词	market testing
释义	market testingn. Brit. /ˌmɑːkɪt ˈtɛstɪŋ/, U.S. /ˈmɑrkət ˌtɛstɪŋ/ Origin: Formed within English, by compounding. Etymons: market n., testing n.² Etymology: < market n. + testing n.² Compare earlier market-tested adj. 1. The procedure of putting a new product on the market in a limited area in order to test the reactions of consumers. See also test-marketing n. at test n.¹ Compounds 2. ΘΚΠ society > trade and finance > selling > [noun] > selling method or technique > types of branding1913 cross-selling1919 mass marketing1920 supermarketing1940 hard sell1945 market testing1947 sales drive1951 soft sell1953 rack-jobbing1954 switch selling1960 cold selling1961 telesales1962 telemarketing1963 loss-leading1964 test-marketing1964 pyramid selling1965 inertia selling1968 overselling1968 bundling1969 oversell1969 rack job1969 bounceback1970 party plan1973 sale-leaseback1973 up-marketing1975 sellathon1976 upselling1977 cold calling1978 cold call1980 network marketing1981 ambush marketing1987 green marketing1988 relationship marketing1988 freemium1994 e-tailing1995 1947 D. M. Phelps Planning Product iv. 78 Preliminary market testing is accomplished through placing new products for sale in test markets. 1951 Amer. Econ. Rev. 41 98 Four retail stores..serve as market testing outlets. 1977 Jrnl. Higher Educ. 48 309 Further market testing requires a considerable investment of time and resources by the institution. 1999 Leicester Mercury (Electronic ed.) 16 Sept. These products have been around for years and the market-testing has already been carried out. 2. British. The inviting of tenders from private enterprise for national and local government contracts, in an effort to increase efficiency and reduce public spending. ΘΚΠ society > trade and finance > management of money > management of national resources > [noun] > political economy > planning scheme or system central planning1922 five-year plan1929 tripartism1961 market testing1991 1991 Competing for Quality iii. 8/1 in Parl. Papers 1991–2 (Cm. 1730) Since 1979 the Government has steadily opened more central government work to competition,..through its market testing programme. 1994 Guardian 19 Oct. i. 10/3 Details are stored at the tax-payer information distribution office at Cardiff, one of several key units threatened with market testing..to promote competition in the Civil Service. 1996 W. Hutton State we're In (rev. ed.) i. 12 Contracting out and market testing has exposed everything from the collection of refuse to the collection of statistics to the iron laws of supply and demand. This is a new entry (OED Third Edition, December 2000; most recently modified version published online March 2022). < n.1947
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