| 单词 | badge engineering |
| 释义 | > as lemmasbadge engineering badge engineering n. originally British (chiefly depreciative) the practice of selling identical or very similar products under different names; spec. the practice of making minor changes to an existing model of motor vehicle in order to sell it under a different name and (usually) price. ΚΠ 1967 Times 1 Aug. 19/1 The British approach to selling cars is symbolized by ‘badge engineering’. 1988 PC Mag. May 13/4 Further evidence of IBM's new-found desire to see PS/2 technology inside the box no matter what the label outside, comes in a badge-engineering deal signed recently with Ferranti. 2003 T3 Mar. 108/1 Badge-engineering is standard in the projector market, where just a few firms make most of the key components. 2005 Record (Kitchener-Waterloo, Ont.) (Nexis) 9 Sept. (Wheels section) e1 These marques would continue under the new corporate umbrella, although with a mixing of components and a generous dose of badge engineering. < as lemmas |
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