magaloguen.
/ˈmaɡəlɒɡ/, U.S. /ˌmæɡəˈlɔɡ/, /ˌmæɡəˈlɑɡ/ Publishing (originally U.S.).
A (usually free) promotional catalogue or sales brochure designed to resemble a high-quality magazine.
ΘΚΠ
society > communication > information > publishing or spreading abroad > advertising > [noun] > promotional catalogue or sales brochure
mailing shot1936
lookbook1937
mailer1954
mailshot1963
magalogue1978
1978 Business Week 23 Oct. 148/3 One experiment that Texaco Inc. hopes will boost volume is a ‘magalogue’, a new kind of mailing to 200,000..credit-card customers.
1985 Folio (U.S.) June 19/2 Many catalogs and magalogs now have distribution and even publishing frequencies rivaling those of monthly magazines.
1986 Observer 19 Oct. 16/2 A ‘magalogue’—the media jargon for the new wave of free magazines which, like catalogues, are designed primarily to part the well-off from their cash.
1990 Atlantic Apr. 43/1 Each of them comes sidling toward us dressed up as non-advertising, just as other kinds of ads now routinely come at us as ‘magalogues’ and ‘advertorials’.
This entry has been updated (OED Third Edition, March 2000; most recently modified version published online March 2022).
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n.1978- produce the goods
- produce trade
- produceable
- produceable-looking
- produceablelooking
- produced
- producedness
- producement
- producent
- producer
- producer choice
- producer gas
- producer goods
- producer-exhibitor
- producer-in-chief
- producer-novelist
- producer-oriented
- producer-retailer
- producerexhibitor
- producerinchief
- producernovelist
- produceroriented
- producerretailer
- producers
- producership