genericiden.

Brit.

/dʒᵻˈnɛrᵻsʌɪd/, U.S.

/dʒəˈnɛrəˌsaɪd/

Origin: Formed within English, by compounding. Etymons: generic adj., -icide comb. form¹.

Etymology: < gener- (in generic adj.) + -icide comb. form¹.The formation is unusual, as suffixation in -icide comb. form¹ would normally be expected to refer to the destruction, rather than the acquisition, of what is denoted by the first element. In this instance it is probably the brand name that is conceived as being destroyed or impaired by the process of becoming generic, although the motivation may simply be the generally negative connotations of formations in -icide comb. form¹.

Law.

The process by which a brand name loses its distinctive identity as a result of being used to refer to any product or service of its kind.Trademark registration can be revoked by law if a brand is judged to have lost its distinctive identity.

ΚΠ

1972 Wisconsin State Jrnl. 23 Nov. v. 2/2 Dorothy Fey, executive director of the United States Trademark Assn., calls this dread process ‘genericide’.

1986 Jrnl. Marketing 50 No. 1. 69/1 A firm may follow certain procedures that will prevent ‘genericide’.

1991 Institutional Investor June 18/2 ‘Aspirin’ and ‘escalator’, previously proprietary trademarks, suffered so-called ‘genericide’ in this way.

2004 R. R. Butters & J. Westerhaus in A. Curzan & K. Emmons Stud. Hist. Eng. Lang. II 119 Genericide in itself seems to be something of a dying historical linguistic process.

2011 Independent Extra (Nexis) 10 June (Viewspaper section) 14 Genericide is the cruellest irony. A firm might come up with a brilliant marketing strategy.., but if its trademark..starts to mean the entire product category, it can kill it.

This is a new entry (OED Third Edition, March 2017; most recently modified version published online March 2022).

单词	genericide
释义	genericiden. Brit. /dʒᵻˈnɛrᵻsʌɪd/, U.S. /dʒəˈnɛrəˌsaɪd/ Origin: Formed within English, by compounding. Etymons: generic adj., -icide comb. form¹. Etymology: < gener- (in generic adj.) + -icide comb. form¹.The formation is unusual, as suffixation in -icide comb. form¹ would normally be expected to refer to the destruction, rather than the acquisition, of what is denoted by the first element. In this instance it is probably the brand name that is conceived as being destroyed or impaired by the process of becoming generic, although the motivation may simply be the generally negative connotations of formations in -icide comb. form¹. Law. The process by which a brand name loses its distinctive identity as a result of being used to refer to any product or service of its kind.Trademark registration can be revoked by law if a brand is judged to have lost its distinctive identity. ΚΠ 1972 Wisconsin State Jrnl. 23 Nov. v. 2/2 Dorothy Fey, executive director of the United States Trademark Assn., calls this dread process ‘genericide’. 1986 Jrnl. Marketing 50 No. 1. 69/1 A firm may follow certain procedures that will prevent ‘genericide’. 1991 Institutional Investor June 18/2 ‘Aspirin’ and ‘escalator’, previously proprietary trademarks, suffered so-called ‘genericide’ in this way. 2004 R. R. Butters & J. Westerhaus in A. Curzan & K. Emmons Stud. Hist. Eng. Lang. II 119 Genericide in itself seems to be something of a dying historical linguistic process. 2011 Independent Extra (Nexis) 10 June (Viewspaper section) 14 Genericide is the cruellest irony. A firm might come up with a brilliant marketing strategy.., but if its trademark..starts to mean the entire product category, it can kill it. This is a new entry (OED Third Edition, March 2017; most recently modified version published online March 2022). < n.1972
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