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单词 sonic logo
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sonic logo
sonic logo n. Advertising and Marketing a sound or brief melody trademarked by a company as part of its branding, esp. for use in advertisements; cf. sonic branding n.
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1994 Re: THX CD Sampler in rec.audio.tech 18 Nov. I've got a .wav file of the THX sonic-logo (what's the term for this?) that I grabbed from sounds.sdsu when it was still up.
1998 Marketing (Electronic ed.) 15 Oct. 33 The first Radiowatch..saw One 2 One achieving the highest recall levels—how much of that is down to that ubiquitous sonic-logo used in their current heavyweight TV campaign?
2003 D. M. Jackson Sonic Branding xxiii. 146 That a sonic logo has built recognition and become linked to a brand must be proved through research.
2014 Independent (Nexis) 8 Mar. (Mag.) 18 You could have a very jaunty sonic logo, but if your telephone staff are pissing people off.., then your sonic logo is just going to remind people of that.
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