positioningn.

1884 Proc. Royal Geogr. Soc. 6 510 The exact positioning of Rasht, which being regarded as the extreme limit of early Mahommedan empire, and the barrier post against the invasion of the nomades, was a place of much importance, has always been a subject of great interest to geographers.

1896 H. F. Cheshire Hastings Chess Tournament 1895 348 His style of play is firm and tenacious, aiming at accurate positioning and steady crushing rather than at brilliant attacks or rapid finishes.

1938 H. Wynmalen Equitation xv. 75 In equitation our aim is to place our horse always in the correct balance for the movement that we require, which we call ‘positioning’.

1947 Evening News 9 Oct. Astute political observers, carefully re-examining the Cabinet reshuffle, see in it the further strengthening of one man by the positioning of new young Ministers responsible for Trade and Supply.

1986 R. Ingalls Third Time Lucky in Pearlkillers 19 It was simply a matter of positioning: that she had been in the wrong place at the wrong time.

1957 Public Opinion Q. 21 139 The positioning of a product in the market depends not only on what people think about it.., but on the kind of distribution it receives.

1969 Jrnl. Marketing 33 No. 2. 65/2 Consumer behavior as well as attitudes can be used in factor analysis for product positioning.

1988 Grocer 6 Aug. 108/1 (advt.) Pre-launch research confirmed Fresh 'N' Creamy's unique positioning as the natural, all-day complement to other milks.

1992 M. Blonsky Amer. Mythologies (1993) xvi. 395 They were caught by surprise by the way it took off. The real positioning was done a year later when the book went into paperback.

2000 Daily Tel. 27 June 37/1 We say goodbye to the ‘One amazing day’ positioning, and a new end-line urges visitors not to be swayed by all the publicity ‘You've got a mind of your own—take it to the Dome’.