| 单词 | banner ad |
| 释义 | > as lemmasbanner ad Computing. A bar, column, or box on a web page containing an advertisement or other message; esp. one consisting of a very wide (static or moving) image placed at the top of the page. Frequently attributive, esp. in banner ad. ΚΠ 1994 Newsbytes (Nexis) 23 Nov. This service [sc. HotWired] takes a somewhat different and less intrusive approach in advertising. Each advertiser is accessible only through a single ‘discreet’ banner at the head of a content section. 2002 P. Kotler et al. Marketing Moves vii. 135 Companies pay Web sites fees to place their banner ads on those sites. 2010 Wired (Nexis) Sept. 122 The ineffectual banner ad..still remains the foundation of display advertising on the Web. < as lemmas |
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