英语词汇“make-good”的英英意思、用法、释义、翻译、读音、例句、短语、词组-英语词典

make-good n.

Brit.

/ˈmeɪkɡʊd/

U.S.

/ˈmeɪkˌɡʊd/

Advertising a repeat advertisement given free or at cut rates to an advertiser to compensate for an error in the original text of a newspaper, etc., or to enlarge the audience of the advertisement when a television programme or film fails to achieve its projected viewing figures.

ΚΠ

1949 H. P. Bridge Pract. Advertising xv. 362 Advertisers..should not insist on a ‘make-good’ unless careful investigation proves that it is entirely justified.

1976 National Observer (U.S.) 18 Dec. 17/2 Usually the specials or movies become premium advertising vehicles, and the networks can offer an open spot free or at cut rates to advertisers who have been short-changed in rating points. The industry calls them ‘make-goods’ after the print-media term for rerunning advertisements that were botched in the first printing.

1994 Mediaweek 5 Sept. 6/2 [The] baseball strike has battered national and regional cable networks and local TV stations with sharply reduced ratings and the prospect of costly makegoods to advertisers.

单词	make-good
释义	> as lemmas make-good make-good n. Brit. /ˈmeɪkɡʊd/ , U.S. /ˈmeɪkˌɡʊd/ Advertising a repeat advertisement given free or at cut rates to an advertiser to compensate for an error in the original text of a newspaper, etc., or to enlarge the audience of the advertisement when a television programme or film fails to achieve its projected viewing figures. ΚΠ 1949 H. P. Bridge Pract. Advertising xv. 362 Advertisers..should not insist on a ‘make-good’ unless careful investigation proves that it is entirely justified. 1976 National Observer (U.S.) 18 Dec. 17/2 Usually the specials or movies become premium advertising vehicles, and the networks can offer an open spot free or at cut rates to advertisers who have been short-changed in rating points. The industry calls them ‘make-goods’ after the print-media term for rerunning advertisements that were botched in the first printing. 1994 Mediaweek 5 Sept. 6/2 [The] baseball strike has battered national and regional cable networks and local TV stations with sharply reduced ratings and the prospect of costly makegoods to advertisers. extracted from make-comb. form < as lemmas
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> as lemmas