1952 Jewelers' Circular-Keystone Sept. 65 (advt.) Popular ‘Idents’ that build profitable sales.

1955 R. J. Schwartz Compl. Dict. Abbrev. 90 Ident, identification (US Army).

1965 ‘D. Shannon’ Death-bringers (1966) i. 12 The group being showed thousands of mug shots at Records, hoping for a possible ident.

1970 P. Laurie Scotl. Yard ix. 196 A searcher..ploughs through the four thousand or so forms..in the slim hope that one will match, giving him an ‘ident’.

2003 S. Brooke 2cool2btrue i. 4 Okay, ident just for the record, sweets. Name and agency.

1987 Campaign 16 Jan. 21 As a suggestion to the television contractors, why don't they put the AIDS films at the end of a commercial break..or even a channel ident or, even better, produce a longer film which occupies a complete break.

1994 Film Focus Dec. 34/3 Selick instead concentrated on..station ident sequences for the cable and satellite rock television network MTV.

2005 Guardian 10 Dec. (Guide Suppl.) 52/1 As far as I'm concerned, Christmas only truly arrives the moment BBC1 unveils its annual Christmas idents.

1967 R. J. Serling President's Plane is Missing iii. 55 ‘Washington Center, Air Force One. Squawk ident.’ ‘Roger, identing.’

1989 J. Stewart Avoiding Common Pilot Errors iv. 103 The pilot appeared to be following instructions and identing to indicate he had received those instructions.

1998 P. E. Illman Pilot's Radio Communications Handbk. (ed. 5) x. 117 When asked to ident, you don't have to reply with, ‘Roger, Cherokee Six One Tango identing’.