hard selln.adj.

Brit.

/ˌhɑːd ˈsɛl/, U.S.

/ˈhɑrd ˈsɛl/

Origin: Formed within English, by compounding. Etymons: hard adj., sell n.²

Etymology: < hard adj. + sell n.²

Originally U.S.

A. n.

1. Aggressive advertising, salesmanship, or promotion. Frequently in the hard sell.

ΘΚΠ

society > trade and finance > selling > [noun] > selling method or technique > types of

branding1913

cross-selling1919

mass marketing1920

supermarketing1940

hard sell1945

market testing1947

sales drive1951

soft sell1953

rack-jobbing1954

switch selling1960

cold selling1961

telesales1962

telemarketing1963

loss-leading1964

test-marketing1964

pyramid selling1965

inertia selling1968

overselling1968

bundling1969

oversell1969

rack job1969

bounceback1970

party plan1973

sale-leaseback1973

up-marketing1975

sellathon1976

upselling1977

cold calling1978

cold call1980

network marketing1981

ambush marketing1987

green marketing1988

relationship marketing1988

freemium1994

e-tailing1995

1945 Advertising & Selling Aug. 102/3 [The] current ad..is a nice mixture of whimsy and hard sell.

1952 Business Week 9 Aug. 40 A few months ago everyone had keyed himself up to the ‘hard sell’.

1957 ‘E. McBain’ Con Man (1960) iii. 31 It's the hard sell and the soft sell, anywhere you go.

1961 Economist 14 Jan. 114/2 The need for the ‘hard sell’ is evident.

2007 New Yorker 17 Sept. 22/3 The protagonist..goes on the road with his hard-knocks partner, Clarence, delivering the hard sell in seedy hotel rooms throughout the South.

2. A product which is difficult to sell. Chiefly figurative: something of whose merits it is difficult to convince others; (also) a person who is difficult to convince.

ΘΚΠ

society > trade and finance > merchandise > article(s) to be sold > [noun] > which is easily sold > not easily sold

sticker1824

hard sell1957

1957 Pasadena (Calif.) Independent 10 Dec. 11/8 A Hard Sell—From the attitude evinced by the Committeemen, the Administration has a tough job ahead of it getting its atomic plans approved by Congress.

1958 Washington Post & Times Herald 13 May a23/2 Producers sometimes have to be browbeaten to let their creamier offerings go at subscription rates, but if they've got a hard sell, they beg to grab the assured audience.

1977 Newsweek (Nexis) 28 Nov. 79 ‘It's a hard sell,’ he says, ‘to convince guys that today's a new day and yesterday's gone.’

1990 F. Dannen Hit Men (1991) ix. 165 The most important Top 40 station was WABC-AM in New York, and its director of programming, Rick Sklar, was a hard sell. Rick said no most of the time.

2004 Time Out N.Y. 22 July 37/1 In its purest form (as in Wallace's dayan class), qigong can be a hard sell for the American fitness palate.

B. adj. (chiefly attributive).

Characterized by or consisting of aggressive advertising, salesmanship, or promotion.

ΘΚΠ

society > trade and finance > selling > [adjective] > selling methods or techniques

direct1892

soft-selling1921

tie-in1943

hard sell1946

pyramid1949

switch selling1960

multilevel1970

cold-call1985

ambush1987

1946 Advertising & Selling Sept. 98/2 Don't rely on an obscure or forced gag. Instead, use the straight, hard-sell approach.

1949 Billboard 15 Oct. 13/3 Commercials are hard-sell in type, localed [prob. read located] inside a Crosley appliance store.

2005 Sunday Mail (Brisbane) 30 Jan. 23/6 Callers used hard-sell tactics and demands for quick payment to get businesses to pay for non-existent advertising in local business directories.

This entry has been updated (OED Third Edition, June 2015; most recently modified version published online March 2022).

单词	hard sell
释义	hard selln.adj. Brit. /ˌhɑːd ˈsɛl/, U.S. /ˈhɑrd ˈsɛl/ Origin: Formed within English, by compounding. Etymons: hard adj., sell n.² Etymology: < hard adj. + sell n.² Originally U.S. A. n. 1. Aggressive advertising, salesmanship, or promotion. Frequently in the hard sell. ΘΚΠ society > trade and finance > selling > [noun] > selling method or technique > types of branding1913 cross-selling1919 mass marketing1920 supermarketing1940 hard sell1945 market testing1947 sales drive1951 soft sell1953 rack-jobbing1954 switch selling1960 cold selling1961 telesales1962 telemarketing1963 loss-leading1964 test-marketing1964 pyramid selling1965 inertia selling1968 overselling1968 bundling1969 oversell1969 rack job1969 bounceback1970 party plan1973 sale-leaseback1973 up-marketing1975 sellathon1976 upselling1977 cold calling1978 cold call1980 network marketing1981 ambush marketing1987 green marketing1988 relationship marketing1988 freemium1994 e-tailing1995 1945 Advertising & Selling Aug. 102/3 [The] current ad..is a nice mixture of whimsy and hard sell. 1952 Business Week 9 Aug. 40 A few months ago everyone had keyed himself up to the ‘hard sell’. 1957 ‘E. McBain’ Con Man (1960) iii. 31 It's the hard sell and the soft sell, anywhere you go. 1961 Economist 14 Jan. 114/2 The need for the ‘hard sell’ is evident. 2007 New Yorker 17 Sept. 22/3 The protagonist..goes on the road with his hard-knocks partner, Clarence, delivering the hard sell in seedy hotel rooms throughout the South. 2. A product which is difficult to sell. Chiefly figurative: something of whose merits it is difficult to convince others; (also) a person who is difficult to convince. ΘΚΠ society > trade and finance > merchandise > article(s) to be sold > [noun] > which is easily sold > not easily sold sticker1824 hard sell1957 1957 Pasadena (Calif.) Independent 10 Dec. 11/8 A Hard Sell—From the attitude evinced by the Committeemen, the Administration has a tough job ahead of it getting its atomic plans approved by Congress. 1958 Washington Post & Times Herald 13 May a23/2 Producers sometimes have to be browbeaten to let their creamier offerings go at subscription rates, but if they've got a hard sell, they beg to grab the assured audience. 1977 Newsweek (Nexis) 28 Nov. 79 ‘It's a hard sell,’ he says, ‘to convince guys that today's a new day and yesterday's gone.’ 1990 F. Dannen Hit Men (1991) ix. 165 The most important Top 40 station was WABC-AM in New York, and its director of programming, Rick Sklar, was a hard sell. Rick said no most of the time. 2004 Time Out N.Y. 22 July 37/1 In its purest form (as in Wallace's dayan class), qigong can be a hard sell for the American fitness palate. B. adj. (chiefly attributive). Characterized by or consisting of aggressive advertising, salesmanship, or promotion. ΘΚΠ society > trade and finance > selling > [adjective] > selling methods or techniques direct1892 soft-selling1921 tie-in1943 hard sell1946 pyramid1949 switch selling1960 multilevel1970 cold-call1985 ambush1987 1946 Advertising & Selling Sept. 98/2 Don't rely on an obscure or forced gag. Instead, use the straight, hard-sell approach. 1949 Billboard 15 Oct. 13/3 Commercials are hard-sell in type, localed [prob. read located] inside a Crosley appliance store. 2005 Sunday Mail (Brisbane) 30 Jan. 23/6 Callers used hard-sell tactics and demands for quick payment to get businesses to pay for non-existent advertising in local business directories. This entry has been updated (OED Third Edition, June 2015; most recently modified version published online March 2022). < n.adj.1945
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