demotivatev.
/ˌdiːˈməʊtᵻveɪt/, U.S. /diˈmoʊdəˌveɪt/ transitive. To cause to lose motivation; to make (a person) feel less eager to work, study, or make an effort. Also intransitive.
ΘΚΠ
the mind > will > motivation > demotivation > demotivate [verb (transitive)]
demotivate1949
the mind > will > motivation > demotivation > demotivate [verb (intransitive)]
demotivate1981
1949 News-Palladium (Benton Harbor, Michigan) 19 Feb. 7/3 The excessively ‘progressive’ tax rates which are demotivating superior productive abilities, could be reduced to reasonable rates.
1978 Times 7 Nov. 4 The present tax laws demotivated people and drove them out of the country.
1981 Tablet 5 Dec. 1194/1 Its power to demotivate.
2002 Independent 29 May 17/3 Targets can confuse and demotivate organisations.
This entry has been updated (OED Third Edition, March 2014; most recently modified version published online March 2022).
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v.1949