| 单词 | marketing myopia |
| 释义 | marketing myopiamarketing myopiathe tendency for firms to take a narrow view of the MARKETS they currently serve based upon their present product offerings and thus to ignore broader market opportunities. For example, a producer who viewed his market solely as that for ‘potato crisps’ would be ignoring the potential for selling related products into the much broader ‘snack products’ market. See PRODUCT-MARKET MATRIX. |
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