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单词 tam rating
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TAM rating
Used in combinations, usually as TAM rating, to denote a measure of the number of people watching a particular television programme as estimated by the company Television Audience Measurement Ltd. Also absol., the company itself.
ΘΚΠ
society > communication > broadcasting > audience > [noun] > size of
tune-in1931
rating1935
audience rating1941
Nielsen rating1951
TAM rating1958
reach1959
share1974
society > communication > broadcasting > audience > [noun] > companies involved
TAM1958
1958 Observer 14 Dec. 15/1 In the telly-dominated world, where everybody from a philosopher to a flat~catcher is judged by his tam-rating, it was encouraging to see originality break through the crust of diffidence.
1959 Listener 24 Sept. 501/1 Head-hunting rivalry is understandable, but why does the type of head matter? Egg-shaped or with forehead villainous low, all are equal in the sight of TAM.
1960 Spectator 14 Oct. 565 Processed and packaged..down to strip-cartoon versions compatible with the maximum Tam ratings.
1963 Daily Tel. 17 Oct. 16/2 According to TAM figures published last Friday, [etc.].
1966 Punch 24 Aug. 302/3 The first episode topped the Tamratings.
1975 Ld. Hailsham Door wherein I Went xxv. 158 They have their own fish to fry, their TAM ratings, their circulations, their Charters, their editorial policies, even their advertisers.
extracted from TAMn.2
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