1922 H. G. Evarts Settling of Sage ix. 180 His rebrand is Triangle on the hip.

1950 R. H. Graves Spear & Stockwhip 90 They were rebranding stolen cattle... I'll bet that rebrand is AM.

1951 R. Cassady & W. L. Jones Nature of Competition in Gasoline Distribution at Retail Level viii. 118 A discount on gasoline dispensed from a pump designated Bob's Ethyl—a rebrand.

1991 National Petroleum News (Nexis) July 42 A rebrand to Shell might raise those figures.

2000 Observer 18 June (Business section) 5/8 Maybe it should consider a massive rebrand if it is to avoid collecting dust in the next [century].

2005 L. Kellaway Who moved my Blackberry? (2006) ii. 60 There is a lot of negative baggage around the term ‘homeless’... There is a need for a root-and-branch rebrand.

1788 in Colonial Rec. Pennsylvania (1853) XV. 423 The fine imposed..upon being convicted of a fraud in rebranding a quantity of flour.

1821 Pamphleteer 18 428 If the marks are obliterated, or become indistinct, the executioner is to rebrand the parts, and he is to be at liberty to examine the convict's body from time to time, to ascertain how the fact is.

1889 ‘R. Boldrewood’ Robbery under Arms xviii. 128 It was admitted by the prosecutor that he had sold 10,000 head of cattle during the last six years, and none had been rebranded to his knowledge.

1891 Times 9 Dec. 4/6 The defendant at the time of the seizure told Sergeant Angier that he had had second-hand casks which he had bought rebranded.

1948 E. N. Wentworth America's Sheep Trails Gen. App. A. 591 Not only was there conflict over range, but many of the rapidly growing small ranchers were apparently ‘mavericking’ calves and rebranding older stock belonging to the big companies.

1982 Afr. Stud. Rev. 25 10 At the same time, it is not difficult to find some of the bridewealth-giver's cows and rebrand them to appear as part of the actual bridewealth.

1900 Times 31 Aug. 6/4 I am informed that over 4,000,000lb. of tinned meats were shipped from the United States to England, and there rebranded ‘Shamrock’ and shipped to this colony.

1951 R. Cassady & W. L. Jones Nature of Competition in Gasoline Distribution at Retail Level iv. 46 Eagle was allowed to rebrand the gasoline acquired from Standard Oil; the product was accordingly sold under the Golden Eagle brand.

1993 Unigram X (BNC) Apr.–May Parity expects to sell to end users and have the boxes rebranded by an integrator who sells into the petrochemical industry.

1998 Independent 9 Mar. ii. 1/1 We meet in the Sports Café in the Haymarket, an emblem of the way football has rebranded as a commodity.

2002 Press (Christchurch, N.Z.) 9 Mar. 15/7 Examples of the phenomenon dubbed ‘up-titling’ include a receptionist rebranded as head of verbal telecommunications and a window cleaner given the impressive designation of optical illuminator enhancer.