mismarketingn.

Brit.

/ˌmɪsˈmɑːkɪtɪŋ/, U.S.

/ˌmɪsˈmɑrkədɪŋ/

Origin: Formed within English, by derivation. Etymons: mis- prefix¹, marketing n.

Etymology: < mis- prefix¹ + marketing n.

Bad, misleading, or inappropriate marketing.

ΚΠ

1936 Charleston (W. Va.) Daily Mail 5 Feb. 6/8 A program to make the existing law even more effective as it relates to the misbranding and mismarketing of grades.

1970 T. L. Berg Mismarketing (1971) vii. 204 Past mismarketing has already forced us to seek new philosophies and methods of commercial conflict resolution.

1986 Telephone Engineer & Managem. 1 May ii. 12/3 It is possible to build new services, but even then we get back to the charge of mismarketing.

1995 Computer Jan. 11/1 Mismarketing, laggard development, and tardy industry standards have all played a part in delaying the establishment of ISDN in the US.

This is a new entry (OED Third Edition, June 2002; most recently modified version published online March 2022).

单词	mismarketing
释义	mismarketingn. Brit. /ˌmɪsˈmɑːkɪtɪŋ/, U.S. /ˌmɪsˈmɑrkədɪŋ/ Origin: Formed within English, by derivation. Etymons: mis- prefix¹, marketing n. Etymology: < mis- prefix¹ + marketing n. Bad, misleading, or inappropriate marketing. ΚΠ 1936 Charleston (W. Va.) Daily Mail 5 Feb. 6/8 A program to make the existing law even more effective as it relates to the misbranding and mismarketing of grades. 1970 T. L. Berg Mismarketing (1971) vii. 204 Past mismarketing has already forced us to seek new philosophies and methods of commercial conflict resolution. 1986 Telephone Engineer & Managem. 1 May ii. 12/3 It is possible to build new services, but even then we get back to the charge of mismarketing. 1995 Computer Jan. 11/1 Mismarketing, laggard development, and tardy industry standards have all played a part in delaying the establishment of ISDN in the US. This is a new entry (OED Third Edition, June 2002; most recently modified version published online March 2022). < n.1936
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