英语词汇“media mix”的英英意思、用法、释义、翻译、读音、例句、短语、词组-英语词典

media mix n. the combination of mass media selected, esp. in an advertising campaign, as most likely to achieve maximum impact on the public.

ΚΠ

1960 Public Opinion Q. 24 501 Preoccupied as advertisers and management are with discovering the most efficient media mix, why do researchers always prove that one..medium provides a better solution than others?

1975 N.Y. Times 13 June 57/4 The Radio Advertising Bureau has almost completed what it believes to be ‘the largest media-mix study in advertising history’... A media mix is when more than one advertising medium is used.

1991 M. Scott Nudists may be Encountered 50 For Roy's she gave a hard-used, step-by-step account of the campaign she proposed—market research, target audience, lead-in times, media mix, follow-up.

单词	media mix
释义	> as lemmas media mix media mix n. the combination of mass media selected, esp. in an advertising campaign, as most likely to achieve maximum impact on the public. ΚΠ 1960 Public Opinion Q. 24 501 Preoccupied as advertisers and management are with discovering the most efficient media mix, why do researchers always prove that one..medium provides a better solution than others? 1975 N.Y. Times 13 June 57/4 The Radio Advertising Bureau has almost completed what it believes to be ‘the largest media-mix study in advertising history’... A media mix is when more than one advertising medium is used. 1991 M. Scott Nudists may be Encountered 50 For Roy's she gave a hard-used, step-by-step account of the campaign she proposed—market research, target audience, lead-in times, media mix, follow-up. extracted from median.² < as lemmas
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