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单词 image consultant
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image consultant
image consultant n. a person or company employed to advise on how to convey a favourable or desired public impression, esp. on how to ensure positive media portrayal and good public relations, on personal appearance and style, or on how to improve brand recognition through a change of name, logo, product packaging, etc.
ΚΠ
1962 N.Y. Times 11 Feb. ii. 17 Program balance normally is determined by the network sales department. During the biennial hearings of the F.C.C., however, the duty is assigned temporarily to..image consultants.
1978 Washington Post (Nexis) 28 Aug. (Final ed.) c1 Lee's image consultants are relatively unconcerned about his negative portrayals in newspapers.
1988 Financial Times (Nexis) 16 Sept. i. 19 The company calling itself Arthur Daly boilers, after the TV conman character, probably should have hired a different image consultant.
1997 B. Rowlands Which? Guide Complementary Med. 125 Image consultants use hair, eye and skin colour as the key to determining which colours suit you.
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