| 单词 | green marketing |
| 释义 | > as lemmasgreen marketing green marketing n. marketing based on the (supposed) environmentally beneficial qualities of a product, company, etc. ΘΚΠ society > trade and finance > selling > [noun] > selling method or technique > types of branding1913 cross-selling1919 mass marketing1920 supermarketing1940 hard sell1945 market testing1947 sales drive1951 soft sell1953 rack-jobbing1954 switch selling1960 cold selling1961 telesales1962 telemarketing1963 loss-leading1964 test-marketing1964 pyramid selling1965 inertia selling1968 overselling1968 bundling1969 oversell1969 rack job1969 bounceback1970 party plan1973 sale-leaseback1973 up-marketing1975 sellathon1976 upselling1977 cold calling1978 cold call1980 network marketing1981 ambush marketing1987 green marketing1988 relationship marketing1988 freemium1994 e-tailing1995 1988 Marketing 28 July 15/2 There is little way of knowing..whether ‘green marketing’ is something which applies to every brand, or a relatively minor niche. 1991 N.Y. Times 26 Jan. a50/3 Their new approach is called ‘green marketing’ and in their efforts to portray themselves as environmentally concerned, some companies are making claims that do not stand up under close examination. 2006 A. Steffen et al. Worldchanging (2008) 392/2 Fuller takes green marketing well beyond feel-good sales strategies to show how companies are reinvigorating and reinventing themselves around ecological principles. < as lemmas |
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