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单词 franchisor
释义

franchisorn.

Brit. /ˈfran(t)ʃʌɪzə/, U.S. /ˈfrænˌ(t)ʃaɪzər/
Origin: Formed within English, by derivation. Etymons: franchise v., -or suffix.
Etymology: < franchise v. + -or suffix. Compare earlier franchiser n. and franchisee n.
Originally U.S.
A person who or company which grants commercial franchises (franchise n. 2e). Cf. franchiser n.
ΚΠ
1960 Jrnl. Marketing 25 No. 1. 102/1 The franchisor's activities are largely contained in the establishment of ‘brand recognition’ and in advertising in the areas where franchised outlets operate to establish recognition.
1967 Times Rev. Industry Aug. 77/2 In the United States..some 1,500 franchisors..handle about 35 per cent of total retail sales.
1990 Reader's Digest Aug. 130/1 Because advertising, training, supply and other services are provided by the franchisor, a franchise has a much better chance of succeeding than an independent company.
2003 Franchise Mag. New Year Issue 118/4 Tie-Ins. Where part of the Agreement is for the franchisee to buy product from the franchisor—often justified in terms of quality control or cost.
This entry has been updated (OED Third Edition, September 2009; most recently modified version published online March 2022).
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n.1960
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