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单词 ambush marketing
释义

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ambush marketing
C1. As a modifier, designating a practice by which a company attempts to associate its products with an event (esp. a major sporting event) that is officially sponsored by a rival company. Chiefly in ambush marketing.
ΘΚΠ
society > trade and finance > selling > [adjective] > selling methods or techniques
direct1892
soft-selling1921
tie-in1943
hard sell1946
pyramid1949
switch selling1960
multilevel1970
cold-call1985
ambush1987
society > trade and finance > selling > [noun] > selling method or technique > types of
branding1913
cross-selling1919
mass marketing1920
supermarketing1940
hard sell1945
market testing1947
sales drive1951
soft sell1953
rack-jobbing1954
switch selling1960
cold selling1961
telesales1962
telemarketing1963
loss-leading1964
test-marketing1964
pyramid selling1965
inertia selling1968
overselling1968
bundling1969
oversell1969
rack job1969
bounceback1970
party plan1973
sale-leaseback1973
up-marketing1975
sellathon1976
upselling1977
cold calling1978
cold call1980
network marketing1981
ambush marketing1987
green marketing1988
relationship marketing1988
freemium1994
e-tailing1995
1987 Adweek (U.S.) 6 Apr. 29/1 Ambush marketing—wherein a company incorporates the theme of an event in its promotion without signing on as an official sponsor—‘is the wave of the future’.
2004 Daily Mail 8 Sept. 71/1 It even seems that spectators could get into trouble for eating the wrong crisps or drinking the wrong cola—a move aimed at stopping ‘ambush advertising’.
2013 G. Nufer Ambush Marketing in Sports ix. 129 The phenomenon of ambush marketing is the manifestation of intensified competition and a growing aggressiveness in the sport sponsorship markets.
extracted from ambushn.
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更新时间:2024/12/24 10:23:42