| 单词 | ambush marketing |
| 释义 | > as lemmasambush marketing C1. As a modifier, designating a practice by which a company attempts to associate its products with an event (esp. a major sporting event) that is officially sponsored by a rival company. Chiefly in ambush marketing. ΘΚΠ society > trade and finance > selling > [adjective] > selling methods or techniques direct1892 soft-selling1921 tie-in1943 hard sell1946 pyramid1949 switch selling1960 multilevel1970 cold-call1985 ambush1987 society > trade and finance > selling > [noun] > selling method or technique > types of branding1913 cross-selling1919 mass marketing1920 supermarketing1940 hard sell1945 market testing1947 sales drive1951 soft sell1953 rack-jobbing1954 switch selling1960 cold selling1961 telesales1962 telemarketing1963 loss-leading1964 test-marketing1964 pyramid selling1965 inertia selling1968 overselling1968 bundling1969 oversell1969 rack job1969 bounceback1970 party plan1973 sale-leaseback1973 up-marketing1975 sellathon1976 upselling1977 cold calling1978 cold call1980 network marketing1981 ambush marketing1987 green marketing1988 relationship marketing1988 freemium1994 e-tailing1995 1987 Adweek (U.S.) 6 Apr. 29/1 Ambush marketing—wherein a company incorporates the theme of an event in its promotion without signing on as an official sponsor—‘is the wave of the future’. 2004 Daily Mail 8 Sept. 71/1 It even seems that spectators could get into trouble for eating the wrong crisps or drinking the wrong cola—a move aimed at stopping ‘ambush advertising’. 2013 G. Nufer Ambush Marketing in Sports ix. 129 The phenomenon of ambush marketing is the manifestation of intensified competition and a growing aggressiveness in the sport sponsorship markets. < as lemmas |
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