| 释义 |
psychographic, a.|ps-, saɪkəʊˈgræfɪk|
[f. next + -ic.]
Of or pertaining to psychography; in quot., in sense 2.
1884Manch. Exam. 1 Nov. 5/1 Mr. Gladstone has paid a visit to..the spirit-writing medium..witnessing psychographic phenomena of a very high order.
Add:[A.] 2. Of or pertaining to psychographics. orig. U.S.
1975Chemical Week 6 Aug. 21/2 Other types of marketers concentrate on sophisticated demographic and psychographic analyses of customers' attitudes toward products. 1986Times 5 Aug. 2/1 A series of standard questions which classify people into one of nine groups..known in the jargon of the market research trade as a ‘psychographic’ system. 1989Precision Marketing 29 May 1/1 The flexible scoring system enables the building society to examine the transaction details and psychographic characteristics of its customers.
B. n. pl. The study and classification of members of a community according to their attitudes, aspirations, etc., esp. in market research. Cf. demographic n. orig. U.S.
1968N.Y. Times 4 Jan. 61/3 He lists these magazines in an ad Holiday will soon be running that will announce its entry into the wonderful world of ‘psychographics’. 1976Business Week 13 Dec. 47/2 Data on demographics, psychographics (measurement of attitudes) and life-style are being fed into retailers' computers. 1983Maclean's 19 Sept. 19/3 De Jong cited the Tories' use of ‘psychographics’—a neo-conservative tactic that groups people by attitudes rather than the traditional demographics of age, employment or income. 1987Times 13 June 28/4 Central to the Y & R findings were the concerns of a central group of voters—comprising about 40 per cent of the population and known in psychographics as ‘mainstreamers’ or ‘belongers’. |