| 释义 |
Nielsen U.S.|ˈnɪəlsən|
The name of Arthur Clarke Nielsen, used attrib. as Nielsen rating, a popularity rating for radio and television programmes provided by A. C. Nielsen Co. and calulated from figures obtained from a sample survey of receiving sets fitted with a device (an Audimeter) to record automatically audience listening or viewing patterns (see quot. 1951). Similarly Nielsen index, etc., and absol.
1951E. E. Willis Foundations in Broadcasting 84 As does Hooper, Nielsen uses his sample to arrive at figures indicating the number of sets in use, the proportion of those sets tuned to a particular radio or TV show, and the percentage of the entire sample tuned to a specific program. It is this latter figure, the Nielsen rating, that has now superseded the Hooper rating as the most important national index of a network show's success. 1961Time 6 Jan. 56/1 Last week's Nielsen ratings..reported a total listenership of nearly 26 million homes per minute. 1975Sat. Rev. (U.S.) 8 Mar. 12/1 The program is called ‘Karen’... Even if ‘Karen’ fails its Nielsen test, ABC should be credited with spotting a significant trend. 1977Time 10 Oct. 41/3 According to the Nielsen Index figures for TV viewing, Americans will have watched 18,000 TV murders by age 18. 1978G. Vidal Kalki vi. 139 CBS had racked up a Nielsen rating of 36.3, the highest ever in that particular time slot. Ibid. vii. 179 Dr. Lowell wants you to do a special show, guaranteed to hit a top Nielsen, maybe even in the high forties. 1982Amer. Speech IV. 267 Television moguls apparently believe that copying shows that have already demonstrated their popularity is a sure-fire technique for increasing Nielsen ratings. |