Coveted comes from the Latin cupiditas, meaning “passionate desire, eagerness, ambition.” Cupid isn't always involved, though — coveted is another way of saying "sought after." The poet Ella Wheeler Wilcox said, “If you are seeking health, wealth, usefulness, skill in any direction, there is nothing and no one who can hinder your attainment of the coveted boon, if you are willing to work and wait." So get to work for all that coveted health and wealth!