long runnoun [ S ]
ukusalso long terma long period of time:
We are optimistic about the long term.
a long run of sth There are imbalances in our expansion that could bring the long run of strong growth and low inflation to a close.
for the long run The company sacrificed profits in the short term to win customers for the long run.
in/over the long run
over a long period into the future:
In the long run, this strategy can only make the economy more efficient.