rebrand
verb /ˌriːˈbrænd/
/ˌriːˈbrænd/
Verb Forms
| present simple I / you / we / they rebrand | /ˌriːˈbrænd/ /ˌriːˈbrænd/ |
| he / she / it rebrands | /ˌriːˈbrændz/ /ˌriːˈbrændz/ |
| past simple rebranded | /ˌriːˈbrændɪd/ /ˌriːˈbrændɪd/ |
| past participle rebranded | /ˌriːˈbrændɪd/ /ˌriːˈbrændɪd/ |
| -ing form rebranding | /ˌriːˈbrændɪŋ/ /ˌriːˈbrændɪŋ/ |
- rebrand something/yourself to change the image of a company or an organization or one of its products or services, for example by changing its name or by advertising it in a different way
- In the 1990s the Labour Party rebranded itself as New Labour.