Honey Monster Puffs™
noun /ˌhʌni mɒnstə ˈpʌfs/
/ˌhʌni mɑːnstər ˈpʌfs/
[plural]- a well-known breakfast food that consists of small pieces of crisp wheat covered in sugar, and is eaten with milk. Its most famous advertising character is a large furry yellow creature called the Honey Monster. Until 2014 they were called Sugar Puffs'but then the amount of sugar in them was reduced and they were given the new name Honey Monster Puffs because customers were no longer attracted by the emphasis on sugar.