capitalization
noun /ˌkæpɪtəlaɪˈzeɪʃn/
  /ˌkæpɪtələˈzeɪʃn/
(British English also capitalisation)
 - [uncountable] the use of capital letters - Please use normal capitalization within the text.
 
- [uncountable, singular] (business) the act of providing a company, etc. with the money it needs to function- a market capitalization of more than £5bn