trademark
noun /ˈtreɪdmɑːk/
/ˈtreɪdmɑːrk/
- (abbreviation TM)a name, symbol or design that a company uses for its products and that cannot be used by anyone else
- ‘Big Mac’ is McDonald's best-known trademark.
- Attention to detail is Anthea’s trademark.
- The artist uses her trademark swirls of paint to good effect in her latest exhibition.