end user
noun /ˌend ˈjuːzə(r)/
/ˌend ˈjuːzər/
- a person who actually uses a product rather than one who makes or sells it, especially a person who uses a product connected with computers
- Programs are tailored to meet the needs of end users and their own business environments.
- an end-user application
- The company supplies its computers direct to the end user.