suasion
/ˈsweɪʒ(ə)n
/noun [mass noun] formal
Persuasion as opposed to force or compulsion: the clearing banks found the use of both moral suasion and direct controls particularly irksome...
- We wait like small children to see if an aging Ayatollah will decide to evict us by force or moral suasion.
- We of all people ought to be able to tell the difference between moral suasion and compulsion.
- The best we can do is to use moral suasion and seek to persuade the U.S. from its chosen path.
Origin
Late Middle English: from Old French, or from Latin suasio(n-), from suadere 'to urge'.