Townsend, Robert

Townsend, Robert (Chase)

(1920– ) business executive; born in Washington, D.C. He had an early career in investment and international banking at American Express Co. (1948–62) before moving over to Avis Rent-a-Car. As president and chairman, he introduced the "We Try Harder" advertising campaign that built the firm into a major industry competitor (1962–65). He was later advisor and senior partner of Congressional Monitor (1969), and after publishing his best-selling Up the Organization (1970), he enjoyed great popularity as an advocate of reforming American business.

单词	townsend, robert
释义	Townsend, Robert Townsend, Robert (Chase) (1920– ) business executive; born in Washington, D.C. He had an early career in investment and international banking at American Express Co. (1948–62) before moving over to Avis Rent-a-Car. As president and chairman, he introduced the "We Try Harder" advertising campaign that built the firm into a major industry competitor (1962–65). He was later advisor and senior partner of Congressional Monitor (1969), and after publishing his best-selling Up the Organization (1970), he enjoyed great popularity as an advocate of reforming American business.
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