单词 | loss-leading |
释义 | loss-leadingloss-leadingthe practice of retailers in selling a particular product at a price below bought-in cost in order to attract customers into the store, hoping that they will then be encouraged to make other purchases. This constitutes a form of retailer discrimination against manufacturers and is usually outlawed by competition law. See COMPETITION POLICY (UK), RESALE-PRICE MAINTENANCE, RESALE PRICE ACTS 1964, 1976. |
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