| 单词 | hard sell |
| 释义 | hard sellSEE SYNONYMS FOR hard sell ON THESAURUS.COM nouna method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship (opposed to soft sell). Origin of hard sellAn Americanism dating back to 1950–55 Words nearby hard sellhards, hard sauce, hardscape, hard science, hardscrabble, hard sell, hard-set, hard-shell, hard-shell clam, hard-shell crab, hardship Definition for hard sell (2 of 2)hard-sell [ hahrd-sel ] / ˈhɑrdˈsɛl / verb (used with or without object), hard-sold, hard-sell·ing.to sell or advertise (something) in a forceful and insistent way: to hard-sell new car models to reluctant buyers. to convince (someone) in a forceful and insistent way: to hard-sell customers on a new product. adjectivecharacterized by or promoted through a hard sell: hard-sell tactics. Origin of hard-sellAn Americanism dating back to 1955–60 Dictionary.com UnabridgedBased on the Random House Unabridged Dictionary, © Random House, Inc. 2020 British Dictionary definitions for hard sellhard sell nounan aggressive insistent technique of selling or advertisingCompare soft sell Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012 Idioms and Phrases with hard sellhard sell An aggressive, high-pressure sales practice or promotion, as in Used-car salesmen tend to give you a hard sell. This expression gave rise to the antonym soft sell, a low-key sales approach that relies on gentle persuasion. [Colloquial; c. 1950] A difficult sales prospect, one who resists sales pressure. For example, Those brokers who call us at dinnertime find me a hard sell—I usually just hang up on them. [Late 1900s] The American Heritage® Idioms Dictionary Copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. |
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