advertisingad‧ver‧tis‧ing /ˈædvətaɪzɪŋ $ -ər-/ ●●○ W3 noun [uncountable] 
advertising aimed at 18–25 year olds a career in advertisingtelevision/radio/newspaper advertising Both candidates are spending millions on television advertising.advertising campaign/strategy a major advertising campaign the advertising slogan ‘Come alive with Pepsi’
EXAMPLES FROM OTHER DICTIONARIES
- Are you interested in a career in advertising?
- CBS/FOX said that its advertising was mostly aimed at young adults between the ages of 18 and 23.
- Deutsch is the biggest advertising agency in the world.
- Sara is looking for a job in advertising or the media.
- The big cigarette manufacturers spend billions of dollars a year on advertising.
- The pop music industry's advertising is aimed at 18- to 25-year-olds.
- As far as she could remember they'd spent the time discussing potential ideas for his proposed advertising campaign.
- He had decided upon an announcement to the effect that the Party was to sack its advertising agents.
- It is merely a statement about the desired results of the advertising, in terms of what the advertising is to communicate.
- Poster advertising is handled by outdoor contractors who run their own grading systems.
- Promotional variables include advertising, personal selling, sales promotion and publicity.
- The context of the particular medium, and the atmosphere it can create, can affect responses to the advertising.
- The second issue raised was the Government's stance on tobacco advertising.
- We are spurred on by advertising images that fun is for the young and fit.
Longman Language Activatorto advertise something
to tell people publicly about a product or service in order to try to persuade them to buy it, for example by showing short films on television, or by showing pictures with words in newspapers and magazines: · There was a big poster advertising a well-known brand of cola.· We are a small business so we can only afford to advertise in the local press.be advertised on TV/on the radio: · "How did you find out about the new software?" "It was advertised on TV."be advertised in a newspaper/magazine etc: · The concert was advertised in all the national newspapers.be heavily advertised (=be advertised a lot): · Young smokers tend to buy the brands that are most heavily advertised.
to try to make people buy a new product, see a new film etc, for example by selling it at a lower price or talking about it on television: · Meg Ryan is in Europe to promote her new movie.· To promote their new shampoo, they are selling it at half price for a month.promote something as something: · They're trying to promote Dubai as a tourist destination.
also publicise British to tell the public about a situation, event, organization, problem by advertising, writing, or speaking about it on television, in newspapers etc: · Hollywood gossips were saying that the studio lacked the funds to publicize its new film properly.· A good estate agent will know the best ways to publicize the fact that your home is for sale.· A series of articles and television shows publicized concerns that the chemical Alar, used to keep apples red and firm, could cause cancer.well-/highly/widely/much publicized (=publicized a lot): · Jurors were asked what they knew about the highly publicized case.
to try to sell a product or service by deciding which type of people are likely to buy it and by making it attractive and interesting to them: · In order to market a product well, you need to be aware of public demand.· The company has exclusive European rights to market the new software.
informal to try to make people interested in a product, entertainer, film etc, using television, radio, and newspapers - use this to show that you do not trust this kind of information: · Like most Hollywood movies it was so hyped up that when I saw it I was completely disappointed.· The cosmetics industry is usually quick to hype its new products.
informal also give something a plug especially British informal to try to persuade people to buy a book, see a film etc, by talking about it publicly, especially on television or radio: · The only reason she agreed to be interviewed was to plug her new record.· The author used the opportunity of appearing on TV to give his latest book a plug.
to encourage people to buy something: · There's no question about it - scandal sells newspapers.sell something to somebody: · It's not just a question of making a good product - we also have to go out and sell it to people.
informal to try to sell more of a product or service by advertising it a lot: · Revlon is really pushing its new range of beauty creams.
the activity of advertising the business of trying to persuade people to buy things, using pictures, words, songs etc on television and radio, large public notices, and magazines: · The big cigarette manufacturers spend billions of dollars a year on advertising.· CBS/FOX said that its advertising was mostly aimed at young adults between the ages of 18 and 23.· Sara is looking for a job in advertising or the media.advertising agency (=a company that advertises other companies' products): · Deutsch is the biggest advertising agency in the world.
an attempt to make people buy a new product, see a new film etc, for example by selling it at a lower price or talking about it on television: · Robbie Williams arrived in New York to do a week of promotion for his new record.· The author was signing copies of his new book as a part of the publisher's promotion campaign.sales promotion: · They ran a sales promotion scheme in which a World Cup coin was given away with every four gallons of petrol purchased.
the business of trying to sell a product or service by deciding which type of people are likely to buy it and making it attractive and interesting to them: · The business course includes classes on marketing.marketing strategy/campaign: · The reason their cars sold so well was that they had a brilliant marketing strategy.
the business of making sure that people know about a new product, a new film, a famous person etc, for example by talking about them on TV or writing about them in magazines: · The show's organizers spent over $500,000 on publicity alone.good/bad publicity: · The band appeared on Larry King's show, which was good publicity for their US tour.
informal attempts to make people interested in a product, entertainer, film etc, using television, radio, and newspapers - use this to show that you do not trust this type of information: · Despite all the hype, I thought the book was pretty boring.media hype: · Is it really Kevin Costner's best film performance, or is that just media hype?
an advertisement something such as a large public notice, a short film on television, or a picture with words in a newspaper, that is designed to persuade people to buy something: · Most car advertisements are aimed at men.advertisement for: · At this time of year, the papers are full of advertisements for skiing holidays.
an advertisement on television or radio: · Have you seen the new Levi jeans commercial?commercial for: · a commercial for low-alcohol lagercommercial break (=when there are commercials in the middle of a programme): · We'll be right back with you after a commercial break.
informal also advert British informal an advertisement: · She had started her acting career by doing shampoo ads on TV.ad for: · I saw an advert for some cheap furniture in our local paper. put an ad in a newspaper/magazine: · We put an ad in 'The Times' and got a terrific response.
a planned series of advertisements for a new product or service: · The company got into a lot of trouble over its last advertising campaign.launch a campaign/an advertising campaign (=start a campaign): · Nissan is about to launch a nationwide campaign for its new range of cars.
a short clever phrase used in an advertisement: · a dry-cleaning company that used the slogan 'We know the meaning of cleaning'
British /billboard American a large flat board in a public place, where large printed advertisements are shown: · Beside the freeway was a huge billboard showing an ad for Ben & Jerry's ice cream.
advertisements you receive in the mail from different companies, often with special deals or sales in them. Direct mail is the word used by the companies who send out these advertisements: · Statistics show that 44% of junk mail is thrown away and never read.
a television or radio advertisement made to look and sound like a real programme, often a financial news report or an advice show: · Cable channels began broadcasting the 30-minute infomercial in April.
an advertisement that appears at the top of a web page (=a page on the Internet), that you click on to find out more about the company, product, or service: · A banner ad for NewsPage, a personalized Internet news service, appeared on part of the screen.
COLLOCATIONS FROM THE ENTRY Both candidates are spending millions on television advertising. a major advertising campaign the advertising slogan ‘Come alive with Pepsi’COLLOCATIONS FROM OTHER ENTRIES a local housing agency The campaign was launched with a nationwide publicity blitz. subliminal advertising (=with hidden messages and pictures in it)COLLOCATIONS FROM THE CORPUSADJECTIVE
Both candidates are spending millions on television advertising. a major advertising campaign the advertising slogan ‘Come alive with Pepsi’ a local housing agency· Is an advertising ban a denial of freedom of speech?
The campaign was launched with a nationwide publicity blitz.· The store ran a television advertising campaign just before Christmas.
· All cigarette advertising has been banned.
· a cinema advertising campaign for Levi jeans
· She was offered a job with a law firm.
· The company has dropped its original advertising slogan.
subliminal advertising (=with hidden messages and pictures in it)· It's like free advertising, so most companies co-operate.
· There was certainly a distinct local advertising market available to support it.· So is assessing the effectiveness of local advertising.· A new budget of £1,500 for the next six months should be enough for local advertising.
· Can not afford national advertising, so relies on verbal testimonials to expand business, so eager to please.· The dual colour technique has resulted in a renowned piece of photography which has been translated into quality national press advertising.
NOUN· An engineering plant and an advertising agency are different and this difference will be reflected in their organisational design.· Two years ago, an advertising agency plastered the Paris Metro stations with posters featuring kissing couples for a soft drink promotion.· Saatchi and Saatchi, the advertising agency, has plunged into loss.· Presumably its resources were thought to have been supplanted by those of the advertising agency that helped the Conservative Party to power.· But then the managing director of the advertising agency responsible for the advertisement owned up.
· An advertising ban will save many children from being misled into thinking smoking is a smart, sophisticated practice.· For what other reason does he oppose a blanket advertising ban on tobacco?· Nevertheless, it has to be recognised that several interests may feel threatened by an advertising ban.
· There's going to be another hungry mouth to feed out of your advertising budgets come October.· A percentage of the takings is usually allocated to advertising: this is the advertising budget.· The Benson & Hedges advertising budget for 1988 was £5 million.· Only 0.3 percent. of the advertising budget is spent on electoral registration.· Applications software not only brings extra development costs but needs selling, which means hefty marketing and advertising budgets.· Many retailers today rely simply on jacket design and advertising budgets and never bother to read a text at all.· Kew currently has an advertising budget of £20,000, which does not include Wakehurst Place.· According to Yershon, this caution is reflected in pessimism over advertising budgets.
· James Green, right, is twenty and is just starting out in the advertising business.· And Walsh piled on the pressure to get promises of advertising business.· Brainstorming on creative tasks has been a major activity in the advertising business where it began in the 1930s.· It aims to give writers and art directors a thorough grounding of the advertising business and valuable first-hand experience.· Married since college, they run a highly successful advertising business and appear to have the perfect marriage.· The whole rationale of a global advertising business is under question.· Costs ... Production costs, for all aspects of the advertising business, have become an increasingly major issue in recent years.
· The government has started an advertising campaign that will draw attention to health hazards.· Police hope the bus advertising campaign will help heighten public awareness of Operation Blade.· That is no reason not to provide an advertising campaign to cover the whole of the country.· A very much smaller advertising campaign was therefore mounted in the press and on commercial television.· As far as she could remember they'd spent the time discussing potential ideas for his proposed advertising campaign.· It is however essential for the drinks industry to ensure that its advertising campaigns do not target vulnerable groups such as young people.· Among incentives for companies to co-operate is the promise of an official endorsement which could be used in advertising campaigns.· Also it is hoped to monitor the current advertising campaign and to assess the reaction to diesel power.
· Britain bans cigarette advertising on television, but, with tough restrictions, allows other tobacco advertising.· In addition, government policies need to be believable; banning cigarette advertising would almost certainly cut consumption.· This suggests they tend to pay more attention to cigarette advertising.· Michel Charasse has put forward an amendment which would allow cigarette advertising at the Grand Prix.
· There's a highly successful advertising executive, once handsome and athletic, now eaten away and ravaged.· Visual communication is not the exclusive domain of the graphic designer or the advertising executive.· Guppy and Marsh, son of a multi-millionaire advertising executive, each had £15,000 shares in Inca.· He was born in New York to an advertising executive and his journalist wife.
· How much should society view this advertising expenditure as a waste of resources?· Decisions about advertising expenditure will usually be made in conjunction with assessments about the position of the product in its life-cycle.· The main acquisition charges so deferred are direct advertising expenditure and costs associated with the telesales and underwriting staff.· Another approach to advertising expenditure is to base it on what the competition is spending.· For instance, the larger the sales force, the less the need for heavy advertising expenditure.· For instance a dynamic model may be used to show the effect of changes in advertising expenditure on sales.
· The advertising industry was in deep recession.· Now there's no denying that 1991 was not a good year for the advertising industry.· The dispute was seen as an important test case in the advertising industry over the issue of staff and client defections.· The advertising industry is skilled in this kind of juggling.· Media Training leading to the development of media talent in the advertising industry remains a high priority for Express in 1992.· Naturally, the advertising industry reckons the best way to shore up brand loyalty is to spend hugely on even more ads.· The annual ceremony recognises quality and achievement in all aspects of personnel advertising and is judged by representatives from the advertising industry.· But now the pressure will shift to revenues as the advertising industry environment sours.
· Emap boosted profits by 50% to £14.8m in the six months to October 3, despite flat advertising revenue.· Between 200 and 300 new commercial stations could come on air in the 1990s and intense competition for advertising revenue is inevitable.· They also say up to £70m in advertising revenue could be lost.· They reckon that 90% of their advertising revenue from baseball each season is generated during post-season play.· The station will carry religious, as well as documentary, news and drama material and will be funded by advertising revenue.· Pan has been struggling financially: last year alone, advertising revenue fell by 20%.· For the commercial sector, advertising revenue has represented an ever-growing pool of funds.· The desire for advertising revenue, if pursued too vigorously, might well put those aims at risk.
· The downside to this is that they lose valuable advertising space on television programmes such as Saturday Superstore.· These numbers sell high-price advertising space for the television people.· Buying advertising space Television and radio advertising is a possibility.· The explosion in advertising space has not been matched by demand.· Readerships are carefully delineated by age, interests, and geographical area so that advertising space may he sold.· It will indicate the magazines that sell employment vacancy advertising space.
· No amount of expensive television advertising can disguise that.· Banks promoted such services by press and television advertising.· In 1991 Sussex Stationers ran a large television advertising campaign, supplemented by newspaper and radio advertising to boost sales.· Although in much television advertising there isn't much to say, it is still important to be able to write.· A directive which comes into force next year will set rules on television advertising across frontiers.· He wishes to support a television advertising launch with a selective direct mail campaign containing an introductory product offer.· In both instances the allegations against the candidates lacked hard evidence and relied upon repetition through television advertising.
· Britain bans cigarette advertising on television, but, with tough restrictions, allows other tobacco advertising.· The banning of tobacco advertising would be a great contribution to achieving what the United States has already achieved.· A television ban on tobacco advertising went into effect in 1991.· The second issue raised was the Government's stance on tobacco advertising.· The bill will see all remaining forms of tobacco advertising phased out by the end of 1995.· David Ashworth Parents fuming over bus posters A COUNCIL-owned bus company has been attacked for carrying tobacco advertising on school buses.· Article 5 allows more stringent control of tobacco advertising by Member States if they wish.· He should return to the targeting of tobacco advertising on young people.
VERB· The company is launching a hard-hitting advertising campaign to promote its PowerBook line of portable computers, Graziano said.· The National Union of Teachers has launched a multi-million pound advertising campaign to win public backing for greater investment in education.· When a new retail outlet is about to open, the company will launch an advertising and promotional campaign.· He has criticised the Government for not launching an advertising campaign on the issue until the general election is called.· As part of its brief, the working party will examine the moral and ethical considerations of launching an advertising campaign.
· These numbers sell high-price advertising space for the television people.
· Helene Curtis is to spend £5m advertising Finesse and Salon Selectives hair products.· Will the Government spend advertising money to achieve that?· We also spent a lot on advertising, and selected just a few really good author interviews.· How much is spent on tobacco advertising?· The banks spend a fortune advertising themselves on television.· Richard Buswell spent hundreds of pounds advertising for staff, but so few people applied that he had to look abroad.
· The more traditional local is used on the advertising.· Firms may use advertising to defend their existing position or to signal to potential entrants that incursions will be challenged.· Among incentives for companies to co-operate is the promise of an official endorsement which could be used in advertising campaigns.· Likewise, public relations may use advertising to support or spearhead a publicity programme to reinforce messages.· Streetwise Upper-Intermediate explores metaphors and proverbs; rhythm and stress; and the language of persuasion as used in advertising.· The package handles text well and can be used to create advertising sheets and one-page layouts.· To use advertising properly, it is important to find the answers to these questions.· Music is also important, particularly when used in advertising and promotion.
PHRASES FROM OTHER ENTRIES
- What is a prognosis in medical parlance?
WORD FAMILYnounadvertisementadvertiseradvertisingverbadvertise
the activity or business of advertising things on television, in newspapers etc: advertising aimed at 18–25 year olds a career in advertisingtelevision/radio/newspaper advertising Both candidates are spending millions on television advertising.advertising campaign/strategy a major advertising campaign the advertising slogan ‘Come alive with Pepsi’