· Cash and Co stand at the very heart of country's embrace of the western myth of rugged individualism.· His mountain-man life embodies the rugged individualism especially admired in conservative mythology.· It's free, democratic and right in the great tradition of rugged individualism and self-help.
1the belief that the rights and freedom of individual people are the most important rights in a society: Capitalism encourages competition and individualism.2the behaviour or attitude of someone who does things in their own way without being influenced by other people