transitive. To praise, extol, or commend, esp. extravagantly, unduly, or in inflated or unjustifiable terms; to make the subject of a laudatory…

transitive. figurative. To puff up, praise greatly.

transitive. To arouse enthusiasm for (a person, organization, cause, etc.); to promote or praise enthusiastically; (also) to give a boost to.

transitive. To give a ‘boom’ to; to push, puff, force upon public attention, ‘write up’. Also absol. To work up a ‘boom’.

colloquial. intransitive. U.S. To act in support of; to promote, recommend. With for.