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1909 Cent. Dict. Suppl. 1408/3 U.S.P.

1946 F. Schneider Qualitative Org. Microanalysis vi. 171 This technique is based upon the original U.S.P. directions in that the concentrations of the solutions are the same.

1961 R. D. Baker Essent. Pathol. viii. 129 The absorption of some of the substances by the ventral area [of a rat] denuded of skin is sufficient to cause death; specifically, alcohol (95 per cent) causes acute alcoholism and solution of hydrogen peroxide (U.S.P. half strength) causes gaseous cardiac embolism.

1958 R. Reeves in M. Mayer Madison Avenue iii. 49 There are three rules for a USP. First, you need a definite proposition... Then, second, it must be a unique proposition... Third, the proposition must sell.

1976 Business Week (Nexis) 19 July (Advertising section) 56 The idea was to offer consumers a specific benefit, unique to the product advertised and presented in strong, dramatic terms. Once the angle was found, ads that put over the USP effectively could run almost forever.

2006 Place in Sun May 134 In an increasingly competitive overseas buy-to-let marketplace it pays to find a property with a USP (Unique Selling Point)—that little something extra that will make it stand out from the rest.