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单词 toe in the water
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toe in the water
toe in the water n. (also toe in the waters) colloquial a cautious or gradual way of trying something new; esp. a small-scale or low-risk means of testing the performance or viability of a new venture, product, etc., typically with a view to increased activity or investment later; a trial run.Often as a modifier.
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society > leisure > the arts > performance arts > the theatre or the stage > [noun] > trial run
try-out1903
toe in the water1963
1963 Daily Herald 21 Oct. 6/7 I tell you, mate, this is just the beginning, a toe in the water. When the real theatre is built (the Old Vic is the National Theatre's temporary home) it will embrace everything. All the experimental work going on all over the place will find one common head here.
1966 W. D. Wagoner Seminary ix. 185 The pace of ecumenical advance and scholarly cooperation will very quickly go beyond such toe-in-the-water approaches.
1987 Guardian (Nexis) 8 May Mr Patten said that although the scheme was an important breakthrough in bringing private finance into public housing it was ‘just a toe in the water... In the next three or four years, tens of thousands of homes could be provided by these methods.’
2005 Wine Internat. Jan. 40/3 Australian wine was now firmly established as a quality..product... One of the supermarkets placed a ‘toe in the water’ order for 1,800 dozen bottles of Tahbilk.
2018 Central Western Daily (Austral.) (Nexis) 12 July Usually people will try a pop-up shop to test if the market will work for them. It's a toe in the water.
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