1881 A. Lang i. 19 The bidders are professionals, in a league to let the volumes go cheap.
1907 O. Crawfurd 61 No danger! They just think him a smart business man opening up a new line, and willing to let his stuff go cheap at first.
1938 V. Sackville-West vii. 120 Visionaries were going cheap in those days.
2006 M. Faber in Summer 64 She goes to a delicatessen and buys chocolate and a bag of vareniki dumplings that are going cheap but still look perfectly good.