| 单词 | brand-image |
| 释义 | > as lemmasbrand-image brand-image n. the impression of a product in the minds of potential users or consumers; also transferred and figurative, the general or popular conception of some person or thing. ΘΚΠ society > trade and finance > merchandise > article(s) to be sold > [noun] > public impression or attractiveness of product shelf appeal1933 brand-image1958 the mind > mental capacity > perception or cognition > faculty of ideation > idea, notion, or concept > [noun] > of something > in popular taste concept1891 brand-image1958 1958 M. Mayer Madison Ave. iii. 59 David Ogilvy, of Ogilvy, Benson & Mather, apostle of the ‘brand image’. 1958 M. Mayer Madison Ave. iii. 63 Ogilvy's brand-image advertising..works essentially on the consumer's conscious mind in an effort to convince him that brand A, technically identical with brand B, is somehow a better product. 1959 News Chron. 14 July 4/6 In the jargon of the P.R. trade, there is as yet no ‘brand image’ for the Prime Minister of Japan. 1960 K. Amis New Maps of Hell ii. 45 Space-opera with a full complement of BEMs and a small staff of mad scientists attended by scantily clad daughters constitutes..the main brand-image of science fiction. < as lemmas |
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