| 单词 | brand management |
| 释义 | > as lemmasbrand management brand management n. the supervision of the promotion of a particular brand of goods; (also) the department of a company, etc., responsible for this activity. ΚΠ 1952 N.Y. Times 27 Apr. (Business section) 9 (advt.) Openings exist in the following groups: Brand Management... Men employed for this work are trained to accept the responsibility for the effectiveness of the over-all Advertising and Promotion effort on an important nationally advertised brand. 1977 Statistician 26 273 A pack test was conducted to assess which of two alternative carton designs was preferred by deodorant users... One carton depicted the product with its cap on (and was adjudged the more aesthetic design by brand management). 2003 Sporting News 13 Jan. 7/3 Parker oversees all product development and brand mangagement. < as lemmas |
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