bouncebackn.
/ˈbaʊnsbak/, U.S. /ˈbaʊnsˌbæk/ 1.
a. A rapid recovery, esp. after a period of decline; a rebound. Frequently attributive.
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1940 Lima (Ohio) News 8 Nov. 18/1 Beaten for the first time last week by Penn, the Navy Middies will furnish Notre Dame strong opposition at Baltimore, but the Irish are due for a bounce-back.
1962 S. Ben-Zeev & I. S. White in S. Kraus Great Debates 335 Another pattern noted was a smooth development of perceptions for Kennedy, as contrasted with a ‘bounce-back’ effect for Nixon... A consistent weakening of Nixon during the period between two debates, and a consistent tendency to recover the previous position after each debate.
1981 Times 23 Dec. 14/2 The United States is forecast to have sharp drop of output in the first half of 1982 followed by an even sharper bounceback in the second half to growth at an annual rate of 4 percent.
2003 N.Y. Times (National ed.) 16 Mar. viii. 3/3 White went into the off-season with an overridingly bittersweet feeling, determined to have a bounceback year.
b. As a mass noun: resilience.
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the mind > will > decision > perseverance or persistence > [noun] > staying power
lastingnessa1398
unweariness1611
unweariednessa1617
last1622
indefatigationa1646
unweariableness1647
unwearisomeness1649
indefatigability1651
indefatigableness1653
infatigability1709
lasting1762
stamina1803
unweariability1853
staying qualities1856
stickability1858
staying power1859
sitzfleisch1877
bounceback1959
1959 Van Nuys (Calif.) News 12 Mar. 40 b (advt.) Quality nylon such as this has abundance of bounce-back and resists matting.
1967 C. Bukowski Let. 28 Jan. in Screams from Balcony (1998) 293 If a man can recover, if he has the bounceback, the miracle, he will find that the first 30 years were wasted in fighting off, regrouping before he can become easy.
1997 Gettysburg (Pa.) Times 16 Apr. a9/2 Moon in Gemini: You have excellent emotional bounce-back.
2. Marketing. A strategy encouraging repeat patronage, typically by means of coupons redeemable on a return visit. Usually attributive.
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society > trade and finance > selling > [noun] > selling method or technique > types of
branding1913
cross-selling1919
mass marketing1920
supermarketing1940
hard sell1945
market testing1947
sales drive1951
soft sell1953
rack-jobbing1954
switch selling1960
cold selling1961
telesales1962
telemarketing1963
loss-leading1964
test-marketing1964
pyramid selling1965
inertia selling1968
overselling1968
bundling1969
oversell1969
rack job1969
bounceback1970
party plan1973
sale-leaseback1973
up-marketing1975
sellathon1976
upselling1977
cold calling1978
cold call1980
network marketing1981
ambush marketing1987
green marketing1988
relationship marketing1988
freemium1994
e-tailing1995
1970 Times 7 Dec. 12/5 The [merchandising] business has bred a new race of specialists with its own vocabulary—‘bounce-backs’, ‘self-liquidators’.., proof of purchase.
1991 Stained Glass Fall 170 A ‘bounceback’ is simply a repeat business incentive. You might, for instance, place ‘bounceback coupons’ on shopping bags.
2003 Brandweek 23 June 8/3 Bounceback coupons distributed at concerts and signage at event venues will also drive store traffic.
This is a new entry (OED Third Edition, December 2004; most recently modified version published online December 2021).
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n.1940