单词 | blurb |
释义 | blurbn. slang (originally U.S.). A brief descriptive paragraph or note of the contents or character of a book, printed as a commendatory advertisement, on the jacket or wrapper of a newly published book. Hence in extended use: a descriptive or commendatory paragraph. Also in combinations.Said to have been originated in 1907 by Gelett Burgess in a comic book jacket embellished with a drawing of a pulchritudinous young lady whom he facetiously dubbed Miss Blinda Blurb. (D.A.) See Mencken Amer. Lang. Suppl. I. 329. ΘΚΠ society > communication > book > matter of book > [noun] > blurb blurb1914 society > communication > information > publishing or spreading abroad > advertising > types or methods of advertising > [noun] > other types of advertisement sky sign1887 blurb1914 neon sign1927 standee1930 teaser1934 zipper1957 hot button1966 1914 G. Burgess Burgess Unabridged 7 Blurb, 1. A flamboyant advertisement; an inspired testimonial. 2. Fulsome praise; a sound like a publisher... On the ‘jacket’ of the ‘latest’ fiction, we find the blurb; abounding in agile adjectives and adverbs, attesting that this book is the ‘sensation of the year’. 1918 H. V. O'Brien Diary 30 May in Wine, Women & War (1926) 106 Americans, despite blurbs in home press, [have] not yet succeeded in revolutionizing art of war. 1923 Nation 1 Aug. 121/2 The publishers..clapped on a jacket containing a blurb. 1924 J. Galsworthy White Monkey 214 What shall I do? It's so darned crude. ‘Couldn't let you go, old man, without’—blurb! 1924 Spectator 27 Sept. 426 The note of vanity is ominously accentuated by the publisher's blurb on the dust~cover, as silly and vulgar as the present writer has ever seen. 1925 Daily Sketch 22 May 7/3 A book reviewer who probably neglects to read the publishers' blurbs on the jackets. 1926 Times Lit. Suppl. 21 Oct. 710/2 The paragraph briefly setting forth the merits of the book (known in ‘the trade’ as a ‘blurb’). 1934 A. Huxley Beyond Mexique Bay 2 The blurb-writers promise to take you into the very heart of all these variegated delights. 1947 Penguin Music Mag. Sept. 60 The cast, the ‘blurb’ tells us, includes the pick of the younger generation of Italian operatic singers. 1948 Penguin Music Mag. Oct. 22 Her name appeared recently [in concert advertisements] mixed up with a blurb about ‘the greatest living exponent’ and so on. 1955 Times 4 Aug. 9/5 For why must publishers prefix to novels of this school a blurb in which much of the substance of the thriller is already revealed? Derivatives blurbed adj. furnished with blurb. ΚΠ 1928 Publishers' Weekly 10 Nov. 1982 Only a fraction of books issued each year are worth while—Yet each is blurbed and ballyhooed as an authentic masterpiece. This entry has not yet been fully updated (first published 1933; most recently modified version published online December 2021). < n.1914 |
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