Nielsenn.

Brit.

/ˈniːls(ə)n/, U.S.

/ˈnils(ə)n/

Origin: From a proper name. Etymon: proper name Nielsen.

Etymology: < the name of Arthur Charles Nielsen (1897–1980), U.S. market-research engineer and business executive, who devised the system of popularity ratings.

U.S.

I. Compounds.

1. attributive, esp. in Nielsen rating. Designating or relating to a popularity rating for television programmes (and, in early use, radio programmes), provided by A. C. Nielsen Co. and calculated from figures obtained from a sample survey of receiving sets fitted with a device to record audience viewing or listening patterns automatically (see quot. 1951).

ΘΚΠ

society > communication > broadcasting > audience > [noun] > size of

tune-in1931

rating1935

audience rating1941

Nielsen rating1951

TAM rating1958

reach1959

share1974

1951 E. E. Willis Found. in Broadcasting 84 Nielsen uses his sample to arrive at figures indicating the number of sets in use, the proportion of those sets tuned to a particular radio or TV show, and the percentage of the entire sample tuned to a specific program. It is this latter figure, the Nielsen rating, that has now superseded the Hooper rating as the most important national index of a network show's success.

1961 Time 6 Jan. 56/1 Last week's Nielsen ratings..reported a total listenership of nearly 26 million homes per minute.

1977 Time 10 Oct. 41/3 According to the Nielsen Index figures for TV viewing, Americans will have watched 18,000 TV murders by age 18.

1989 Advertising Age (Nexis) 30 Oct. 46 The Nielsen test, which begins in Los Angeles in November, should result in lower audience numbers.

1999 Wired Jan. 92/1 Nielsen ratings, recall surveys, and focus groups have all been concocted to disguise the seat-of-the-pants guesswork of traditional media.

II. absol.

2. A Nielsen rating. Chiefly in plural.

ΚΠ

1978 G. Vidal Kalki vii. 179 Dr. Lowell wants you to do a special show, guaranteed to hit a top Nielsen, maybe even in the high forties.

1989 Life Autumn 83 The man who tapped a need for a gentler, kinder sitcom and thereby topped the Nielsens four years running.

2000 N.Y. Daily News (Electronic ed.) 2 Feb. The comedy..started the season on Thursday nights but was shelved after being trounced in the Nielsens.

This entry has been updated (OED Third Edition, September 2003; most recently modified version published online March 2022).

单词	nielsen
释义	Nielsenn. Brit. /ˈniːls(ə)n/, U.S. /ˈnils(ə)n/ Origin: From a proper name. Etymon: proper name Nielsen. Etymology: < the name of Arthur Charles Nielsen (1897–1980), U.S. market-research engineer and business executive, who devised the system of popularity ratings. U.S. I. Compounds. 1. attributive, esp. in Nielsen rating. Designating or relating to a popularity rating for television programmes (and, in early use, radio programmes), provided by A. C. Nielsen Co. and calculated from figures obtained from a sample survey of receiving sets fitted with a device to record audience viewing or listening patterns automatically (see quot. 1951). ΘΚΠ society > communication > broadcasting > audience > [noun] > size of tune-in1931 rating1935 audience rating1941 Nielsen rating1951 TAM rating1958 reach1959 share1974 1951 E. E. Willis Found. in Broadcasting 84 Nielsen uses his sample to arrive at figures indicating the number of sets in use, the proportion of those sets tuned to a particular radio or TV show, and the percentage of the entire sample tuned to a specific program. It is this latter figure, the Nielsen rating, that has now superseded the Hooper rating as the most important national index of a network show's success. 1961 Time 6 Jan. 56/1 Last week's Nielsen ratings..reported a total listenership of nearly 26 million homes per minute. 1977 Time 10 Oct. 41/3 According to the Nielsen Index figures for TV viewing, Americans will have watched 18,000 TV murders by age 18. 1989 Advertising Age (Nexis) 30 Oct. 46 The Nielsen test, which begins in Los Angeles in November, should result in lower audience numbers. 1999 Wired Jan. 92/1 Nielsen ratings, recall surveys, and focus groups have all been concocted to disguise the seat-of-the-pants guesswork of traditional media. II. absol. 2. A Nielsen rating. Chiefly in plural. ΚΠ 1978 G. Vidal Kalki vii. 179 Dr. Lowell wants you to do a special show, guaranteed to hit a top Nielsen, maybe even in the high forties. 1989 Life Autumn 83 The man who tapped a need for a gentler, kinder sitcom and thereby topped the Nielsens four years running. 2000 N.Y. Daily News (Electronic ed.) 2 Feb. The comedy..started the season on Thursday nights but was shelved after being trounced in the Nielsens. This entry has been updated (OED Third Edition, September 2003; most recently modified version published online March 2022). < n.1951
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