minutagen.
/ˈmɪnᵿtɪdʒ/, U.S. /ˈmɪnədɪdʒ/ Broadcasting.
The amount of time for which a commercial television company is permitted to broadcast advertisements.
ΚΠ
1984 Broadcast 9 Nov. 39/1 I have said we should go for extra minutage because I believe this whole question of price inflation to the advertiser is crucial to our long-term success.
1991 Daily Tel. 5 Jan. (Weekend Suppl.) 22/4 There'll be pressure to increase advertising minutage.
1994 Guardian 10 Feb. i. 17/8 Other leading television advertising figures supported the idea of a new set of standards to outlaw the worst practices. These include..a failure to sell all minutage, [etc.].
This is a new entry (OED Third Edition, March 2002; most recently modified version published online March 2022).
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n.1984- biostatic
- biostatical
- biostatics
- biostatistical
- biostatistician
- biostatisticians
- biostatistics
- biosteel
- biostratigrapher
- biostratigraphic
- biostratigraphical
- biostratigraphically
- biostratigraphies
- biostratigraphy
- biostromal
- biostrome
- biostromes
- biosurgery
- biosyntheses
- biosynthesis
- biosynthesize
- biosynthesized
- biosynthetic
- biosynthetically
- biosystem