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单词 masthead programming
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masthead programming
masthead programming n. the production, scheduling, or broadcasting of masthead programmes.
ΚΠ
1995 Campaign 21 July 24/1 The shadow heritage secretary, Chris Smith, has..signalled that a Labour administration would move to ease the way for masthead programming—the process of developing magazines into TV programmes.
1996 Scotsman 4 Dec. 20/1 Other BBC screen-to-print projects (‘masthead programming,’ in the jargon) include The Clothes Show magazine, motoring title Top Gear and Good Food Magazine.
1999 Daily Tel. 7 Dec. 32/1 The broadcasting debut of OK!TV, the first example of masthead programming on mainstream commercial telvision.
extracted from mastheadn.
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