1937 Advertising & Selling 1 Jan. 29 He wrote the first ad ever written for that new-fangled mechanical pencil called ‘Eversharp’. Designed a logo for it, too.

1960 O. Skilbeck ABC of Film & TV Working Terms 79 Logo, the layout of a sponsor's name, brand or slogan.

1967 T. Harknett Two-way Frame xii. 92 An eight-wheeled trailer lorry and a five-ton van, both with the company logo on the side.

1969 Guardian 27 May 5/8 Almost every page carries that arch public relations device, an image-making logo.

1970 Cabinet Maker & Retail Furnisher 25 Sept. 628 (caption) A stylised version of the letter A is the logo used as a feature on Arkana's fleet of vans. The van body is in silver, with the cab and the logo in blue.

1971 B.S.I. News Dec. 4/2 With a single gold motif drawn from the Institution's crest and logo, these ties are now available.

1975 Times 13 Jan. 13/4 A national airline decided..to have their logo printed on the cover of book matches.

1976 Bertoni & Castleman in J. Belzer et al. Encycl. Computer Sci. & Technol. III. 470 LOGO is an educational language devised..to teach school children techniques of problem solving... A most popular application of LOGO is in the programming of Irving, a turtle-like robot.

1980 S. Papert Mindstorms 210 In 1967..I began thinking about designing a computer language that would be suitable for children... The name LOGO was chosen for the new language to suggest the fact that it is primarily symbolic and only secondarily quantitative.

1984 J. Hilton Choosing & using your Home Computer 112 Using logo..a microworld can be set up in which everything behaves in true Newtonian fashion, and with the aid of tools to push objects around the screen, children soon learn all three of Newton's laws for themselves.