| 单词 | audience research |
| 释义 | > as lemmasaudience research audience research n. research designed to establish the size, composition, or characteristics of an audience, esp. one for a radio or television programme. ΘΚΠ society > communication > broadcasting > audience > [noun] > audience research audience research1940 1940 Sandusky (Ohio) Star-Jrnl. 24 June 4/4 Schaefer, head of RKO,..has hired George Gallup's exclusive services in the motion picture field. Gallup, in turn, has organized the Audience Research Institute. 1950 Times 6 Sept. 2/5 An analysis by the B.B.C. Audience Research Department of the social grades of listeners. 1951 B.B.C. Year-bk. 144 The BBC maintains an Audience Research Department to advise it on the habits, tastes, and opinions both of listeners and of viewers. 1998 Scotsman (Nexis) 22 Oct. 17 This is as good an account as I've read of what Birtian broadcasting means. There's the obsession with audience research, the anxiety about political opinion, [etc.]. < as lemmas |
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