hard-sellv.

Brit.

/ˌhɑːdˈsɛl/, U.S.

/ˈˌhɑrdˈsɛl/

Inflections: Past tense and past participle hard-sold;

Origin: Formed within English, by compounding. Etymons: hard adv., sell v.

Etymology: < hard adv. + sell v., after hard sell n.

transitive. To advertise or promote aggressively; to subject to the ‘hard sell’.

ΚΠ

1955 House & Home Apr. xi. 193 The way Pontchartrain Park pulled out all the sales stops makes a textbook of how to ‘hard-sell’ the nonwhite market.

1963 Guardian 16 Nov. 14/7 It is difficult to hard-sell the honest song in the way they do the contemporary counterfeits.

1992 N. Ryan & J. Jenkins Miracle Man x. 124 They didn't glad-hand me and try to hard-sell me. They had enough respect for me to know that I would make up my own mind and make as rational a decision as I could.

2012 N.Y. Mag. 16 July 74/1 [He] was hard-selling subprime mortgages to people who couldn't afford them.

This entry has been updated (OED Third Edition, June 2015; most recently modified version published online March 2022).

单词	hard-sell
释义	hard-sellv. Brit. /ˌhɑːdˈsɛl/, U.S. /ˈˌhɑrdˈsɛl/ Inflections: Past tense and past participle hard-sold; Origin: Formed within English, by compounding. Etymons: hard adv., sell v. Etymology: < hard adv. + sell v., after hard sell n. transitive. To advertise or promote aggressively; to subject to the ‘hard sell’. ΚΠ 1955 House & Home Apr. xi. 193 The way Pontchartrain Park pulled out all the sales stops makes a textbook of how to ‘hard-sell’ the nonwhite market. 1963 Guardian 16 Nov. 14/7 It is difficult to hard-sell the honest song in the way they do the contemporary counterfeits. 1992 N. Ryan & J. Jenkins Miracle Man x. 124 They didn't glad-hand me and try to hard-sell me. They had enough respect for me to know that I would make up my own mind and make as rational a decision as I could. 2012 N.Y. Mag. 16 July 74/1 [He] was hard-selling subprime mortgages to people who couldn't afford them. This entry has been updated (OED Third Edition, June 2015; most recently modified version published online March 2022). < v.1955
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